Tuesday, July 6, 2010

The Science of Persuasion

Want to learn about the tricks used by media and politicians to get you to do things you wouldn't otherwise consider? Want to learn enough to put them to work for you?
    There's a goldmine at Influence in an article by Robert Cialdini. You can also get the pdf here.

It may be that the greatest value is in being alert to manipulation when somebody's trying it on you, and being able to counter it. There may even be a game here: lead someone on, let them believe that you're responding to the tricks and then at the critical moment, when they think they've got you, say "No".

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